Last updated: Jan 1, 2025

BLVS.com ("BLVS", "we", "us" or "our") respects your privacy. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit or make a purchase from BLVS.com (the "Site") or interact with us in any other way.

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1. Scope

This Policy applies to information we collect online through the Site and through any related services, support channels or marketing communications that link to it.

2. Information We Collect

Type of data	Examples	How we collect
Contact information	Name, shipping address, billing address, phone number, email address	Provided by you during checkout, account registration or customer service interactions
Account credentials	Username, password	Created by you when you open an account
Payment information	Credit card number, PayPal details, purchase history	Collected by our payment processor at checkout; we receive tokenized details only
Device and usage data	IP address, browser type, referring pages, time spent on pages, error logs	Collected automatically through cookies and similar technologies
Marketing preferences	Email opt-ins, communication settings	Chosen by you in your account or via links in our emails
Support records	Chat transcripts, emails, call notes	Collected when you contact customer support

3. How We Use Your Information

We use the information we collect to:

1. Process and fulfill orders, including shipping, returns and warranty claims.
2. Create and manage your BLVS account.
3. Communicate with you about your purchases and respond to inquiries.
4. Send marketing messages and product updates when permitted by law or with your consent.
5. Improve the Site, products and customer experience through analytics and research.
6. Detect, prevent and address fraud or security issues.
7. Comply with legal obligations and enforce our Terms of Service.

4. Sharing and Disclosure

We do not sell or rent your personal information. We share it only as described below:

• Service Providers: Shipping carriers, payment processors, IT providers, marketing platforms and analytics services that help operate our business.
• Legal Requirements: Government agencies, law enforcement or other parties when required to comply with a law, regulation, court order or legal process.
• Business Transfers: If we merge, sell or transfer some or all assets, your data may be transferred as part of that transaction, subject to this Policy.

All service providers are required to safeguard your information and use it only for the services they deliver to BLVS.

5. Cookies and Similar Technologies

We use cookies, pixel tags and local storage to recognize your browser, improve site performance, remember preferences and deliver relevant ads. You can disable cookies through your browser settings, though parts of the Site may not function properly.

6. Your Choices

• Marketing emails - click the "unsubscribe" link in any promotional email or update preferences in your account.
• Cookies - adjust browser settings to block or delete cookies.
• Account information - log in to your account to review and update personal details.

7. Rights of Residents in Certain Jurisdictions

• California: If you are a California resident, you may request a copy of the personal information we hold about you, ask us to delete it or opt out of certain sharing as provided by the California Consumer Privacy Act (CCPA). To exercise these rights, contact us at privacy@blvs.com or call the number below.
• European Economic Area and United Kingdom: If you are located in the EEA or UK, you have rights under the General Data Protection Regulation (GDPR), including access, correction, deletion, restriction, portability and objection. You also have the right to lodge a complaint with your local data protection authority.

8. Data Retention

We keep your personal information only as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

9. Security

We use administrative, technical and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

10. Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.

11. International Data Transfers

Your information may be processed and stored in the United States and other countries where our service providers operate. Those countries may have data protection laws that differ from those in your jurisdiction. We take steps to ensure appropriate safeguards are in place.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. If changes are material, we will provide additional notice as required by law.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: info@blvs.com
• Phone: (718) 298-4000
• Mail: BLVS Privacy Team, 3044 Nostrand Ave, Brooklyn, NY 11229

We appreciate your trust in BLVS.